附註:Includes index.
With bibliographical references and index.
Cover -- Table of Contents -- Preface -- PART ONE: THE THINKING -- 1 The Problem -- 2 Organized But Dysfunctional -- 3 The Awareness of an Engineer -- 4 Marketing's Choice and Engineering Planning -- 5 Differentiation: A Phenomenon, Not A Concept -- 6 We Relate Before We Differentiate -- 7 Contexts Can Undifferentiate A Product! -- 8 The Semiconductor Company Context -- PART TWO: THE FORWARD MOVEMENT LATENT IN EXECUTION -- 9 A Glimpse At The Marketing Context -- 10 The Context of Execution -- PART THREE: HIGH TECH CONTEXTS -- A SEMICONDUCTOR COMPANY VIEW -- 11 The Semiconductor Value Chain -- 12 The Product Definition Context -- 13 The Economics Context -- 14 The Customer Context -- 15 The Design-in -- PART FOUR: THE CRAFT AND THE MINDSET -- 16 The Requirements Craft -- 17 Manage Expectations -- 18 The Execution Mindset -- 19 Overcoming Technology-centric View -- 20 Marketing is Organized Decision Making.
摘要:"This book tackles the big questions of how to develop the basic craft of the thinking that is required of us in high technology companies. Drawing from basic economic principles and practical experience from the high technology semiconductor business, it breaks new ground in our understanding of the complexities of high technology execution."--Jacket.
