附註:Includes index.
Table of Contents; 1. How to Use This Book; 2 Fundraising Tools; A. Fundraising People; B. Fundraising Skills; C. Fundraising Equipment and Technology; 3. Developing Your Fundraising Plan; A. Getting Started: Set Your Fundraising Goal; B. Evaluate Your Nonprofit's Fundraising Assets; C. Develop Your Fundraising Strategy; D. Create the Final Plan; 4. Attracting Individual Supporters; A. Make Your Organization Look Support-Worthy; B. Understand What Motivates Your Supporters; C. Bring in New Supporters; 5. How to Keep the Givers Giving; A. Thank Your Supporters.
B. Communicate Your Essential MessageC. Invite Supporters to Get More Involved; D. Analyze Your Donor Base; E. When to Call Your Supporters; 6. Midscale and Major Donors; A. Background Research; B. Get to Know Your Existing Supporters; C. Annual Renewals of Support; D. Lectures, Small Events, and Parties for Major Supporters; E. One-on-One Meetings; F. Setting Up a Focused Major Gifts Campaign; 7. Funds From the Great Beyond: Bequests and Planned Gifts; A. How to Attract Inheritance and Other Planned Gifts; B. Handling Simple Inheritance Gifts.
C. First Steps Toward Attracting Inheritance GiftsD. Preview of Other Planned Giving Arrangements; 8. Special Events; A. Survey of Special Events; B. Choose the Right Event for Your Organization; C. Develop a Realistic Budget; D. Plan and Pace Event Activities; E. Deal With Risks and Liability Issues; F. Last-Minute Tasks and Tips; G. After the Event; 9. Raising Money Through Business or Sales Activities; A. Tax Rules for Business Activities; B. Learn From Other Nonprofits' Experience; C. Develop Your Own Great-And Low-Risk-Business Idea; D. Measure Your Ideas Against Reality.
E. Final Planning and Test RunsF. Licensing, Sponsorships, and Other Relationships With Existing Businesses; G. The Next Steps; 10. Seeking Grants From Foundations, Corporations, and Government; A. Understand the Funders; B. Research Grant Prospects; C. The Proposal Process, From Query Letter Onward; D. Follow Up With the Funder; E. Grant Renewals; 11. Creating Printed Communications Materials; A. Brochures; B. Newsletters; C. Annual Reports; 12. Designing Your Website for Maximum Fundraising Effectiveness; A. Basic Contact Information; B. Your Organization's Personality; C. Freshness.
D. ContentE. Donation Information and Opportunities; F. Information on Where the Money Goes; G. Information About Funders and Donors; H. Tracking Users; 13. Media Outreach; A. What Makes a Good Story; B. Who to Approach With Your Story; C. Pitching and Placing Stories; D. Protecting Yourself in Media Interactions; Appendix; Fundraising Worksheet 1: Sample Cost Analysis; Fundraising Worksheet 2: Fundraising Assets; Fundraising Worksheet 3: Fundraising Strategy Chart; Fundraising Worksheet 4: Mailing Evaluation; Fundraising Worksheet 5: Meeting Checklist.
摘要:Getting tax-exempt status for your nonprofit organization is just the first step -- whether its mission will succeed depends entirely on your ability to raise money. Fortunately, Effective Fundraising for Nonprofits will show you how.
