附註:Includes bibliographical references (pages 257-269) and indexes.
Introduction -- Regional multinationals: the data -- Two regional strategy frameworks -- Regional and global strategies of multinational enterprises -- Retail multinationals and globalization -- Banking multinationals -- Pharmaceutical and chemical multinationals -- Automobile multinationals -- Profiles of leading multinational enterprises -- Analysis of the regional and global strategies of large firms -- Regional multinationals and government policy -- Regional multinationals: the new research agenda.
摘要:Alan M. Rugman explores alternatives to the popular model of increasingly globalized business, and explores the widespread evidence of regionalised business practice among the world's top 500 companies. Detailed case studies and real-life examples flesh out the theory and practice of regionalisation in multinationals.
