Absolute beginner's guide to winning presentations

• 作者: Weissman, Jerry.
• 其他作者: Kaszubski, William.
• 出版: Indianapolis, Ind. : Que Pub. ©2004.
• 稽核項: 1 online resource (xii, 225 pages) :illustrations.
• 標題: Business CommunicationGeneral. , BUSINESS & ECONOMICS Business Communication -- General. , Business presentations. , Présentations (Affaires) , Electronic books. , BUSINESS & ECONOMICS
• ISBN: 0789731215 , 9780789731210
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• 附註: Includes index.
• 摘要: Jerry Weissman, world-renowned guru of the corporate presentation and best selling author, offers everyone, even absolute beginners, the benefit of his experience and expertise in crafting and delivering unforgettable speeches. Using the author's practical advice and step-by-step methods, anyone can master the difficult task of communicating a call-to-action to others, be it a new customer, an employer, or an audience of hundreds. The key to Weissman's philosophy is discovering what in the presentation represents the "Aha!" moment for the audience. Instead of focusing on flashy PowerPoint gimmicks or crafting facts to prove a point, this book walks the reader through the entire preparation process from brainstorming ideas and creating a story to preparing the slides and delivering the speech. Using case studies from his work with companies like Yahoo!, eBay, Intel, Intuit, Cisco Systems, and Microsoft, Weissman demonstrates the techniques that have won him the respect and confidence of high-power CEOs from around the world.; After using this book to craft a high-quality message, even the most timid beginner will perform like a top-dollar, persuasive presenter with the audience feedback to prove it.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=128921
• 系統號: 005316650
• 資料類型: 電子書
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• 引用網址: 複製連結
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