附註:Includes bibliographical references (pages 231-252) and indexes.
Table of Contents; Preface; Chapter 1 British Public Relations: Definitions and Debates; Chapter 2 Propaganda, Information, and Intelligence: 1914-1945; Chapter 3 Establishing the Profession: 1945-1960; Chapter 4 The Shape of Things to Come: The Emergence of Consultancy, 1948-1969; Chapter 5 Professional Dilemmas: Public Relations, the Media, and Politics, 1948-1970; Chapter 6 Crime and Punishment: Codes and Regulation, 1948-1998; Chapter 7 Educational Developments: 1948-1998; Chapter 8 Implications and Conclusions; References.
摘要:The author asks: how did public relations develop in Britain and why? The question is answered through a narrative linking the evolution of British PR in the early 20th century to political, economic, social, and technological developments. The book highlights sociological issues and foregrounds the professionalisation of the occupation.
