附註:Revised edition of: Programming for TV, radio, and cable / by Edwin T. Vane, Lynne S. Gross. c1994.
Includes bibliographical references and index.
1. The history of programming -- 2. Sources of television programming -- 3. Sources of radio and Internet programming -- 4. Development -- 5. Testing -- 6. Elements of successful programming -- 7. Influences on television programming -- 8. Influences on radio and Internet programming -- 9. Scheduling strategies for television -- 10. Scheduling strategies for radio and the Internet -- 11. Program evaluation -- 12. Changing and canceling programs -- 13. Programming ethics.
摘要:Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to.
