附註:Includes bibliographical references and index.
Cover; Half-title; Title; Copyright; Contents; Figures; Tables; Preface; 1 In the beginning; 2 Basic notions of statistics; 3 Choosing; 4 Paradigms of choice data; 5 Processes in setting up stated choice experiments; 6 Choices in data collection; 7 NLOGIT for applied choice analysis: a primer; 8 Handling choice data; 9 Case study: mode-choice data; 10 Getting started modeling: the basic MNL model; 11 Getting more from your model; 12 Practical issues in the application of choice models; 13 Allowing for similarity of alternatives; 14 Nested logit estimation; 15 The mixed logit model.
摘要:This primer provides an unintimidating introduction to the main techniques of choice analysis. A companion website provides practice data sets and software to apply all modeling and data skills presented in the book. An invaluable resource to students and of value to anyone else interested in choice analysis and modelling.
