附註:Filmography of trailers viewed: pages 219-232.
Includes bibliographical references (pages 271-286) and index.
Trailers : a cinema of (coming) attractions -- Trailer rhetoric -- The classical era : the "mythic universal American" -- The transitional era : chasing the elusive audience -- The contemporary era : the global family audience -- Conclusion : the cinema is dead, long live the cinema of (coming) attractions -- Filmography of trailers viewed.
