附註:Becoming your own publicist -- Putting together a publicity planner -- Finding opportunities for publicity -- Understanding media accessiblility -- Preparing publicity materials: the press release -- Preparing publicity materials: photographs and illustrations -- Making the most of a media kit -- Announcing a new product -- Sending out your message -- Mastering the media interview -- Polishing your television image -- Talking the talk -- Public speaking for publicity and profit -- Writing as a publicity tool -- Polishing your publicity techniques -- Implementing your publicity program -- Answering the most frequently asked questions.
