Managing business in a multi-channel world :success factors for E-business

• 其他作者: Saarinen, Timo. , Tinnilä, Markku. , Tseng, Anne.
• 出版: Hershey PA : Idea Group Pub. ©2006.
• 稽核項: 1 online resource (1 volume).
• 標題: Technological innovations Management. , E-CommerceInternet Marketing. , BUSINESS & ECONOMICS Marketing -- Telemarketing. , MarketingMultilevel. , Electronic commerce , MarketingTelemarketing. , Management. , BUSINESS & ECONOMICS Marketing -- Direct. , Information technology Management. , BUSINESS & ECONOMICS E-Commerce -- Internet Marketing. , Mail Order. , BUSINESS & ECONOMICS Mail Order. , Information technology , BUSINESS & ECONOMICS Marketing -- Multilevel. , Electronic books. , Electronic commerce Management. , Technological innovations , BUSINESS & ECONOMICS , MarketingDirect.
• ISBN: 1591406315 , 9781591406310
• ISBN: 1591406293 (hard cover) , 1591406307 (soft cover)
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• 附註: Includes bibliographical references and index.
• 摘要: "This book is designed to address the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace"--Provided by publisher.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=126097
• 系統號: 005318127
• 資料類型: 電子書
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• 引用網址: 複製連結
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