Contemporary research in e-marketing.Volume 2

• 其他作者: Krishnamurthy, Sandeep,
• 出版: Hershey, PA : Idea Group Pub. ©2006.
• 稽核項: 1 online resource (1 volume) :illustrations.
• 標題: BUSINESS & ECONOMICS Marketing -- Telemarketing. , MarketingMultilevel. , MarketingTelemarketing. , Marketing sur Internet. , BUSINESS & ECONOMICS E-Commerce -- Internet Marketing. , Mail Order. , BUSINESS & ECONOMICS Mail Order. , BUSINESS & ECONOMICS Marketing -- Direct. , BUSINESS & ECONOMICS Marketing -- Multilevel. , Electronic books. , Internet marketing. , E-CommerceInternet Marketing. , BUSINESS & ECONOMICS , MarketingDirect.
• ISBN: 1591403731 , 9781591403739
• ISBN: 9781591408246
• 試查全文@TNUA:
  
• 附註: Includes bibliographical references and index. ""Table of Contents""; ""Preface""; ""Chapter I Evaluation of Web Sites on Information and Entertainment Properties: The Role of Involvement""; ""Chapter II An Examination of Consumer Behavior on eBay Motors""; ""Chapter III Job Search at Naukri.com: Case Study of a Successful Dot-Com Venture in India""; ""Chapter IV User-Centered Design and Marketing: Online Customer Value""; ""Chapter V A Synthesis and Analysis of Behavioral and Policy Issues in Electronic Marketing Communications""; ""Chapter VI Providing Value to Customers in E-Commerce Environments: The Customerâ€?s Perspective"" ""Chapter VII Key Success Requirements for Online Brand Management""""Chapter VIII The Evolution of the Theory and Practice of Marketing in Light of Information Technology""; ""Chapter IX The Internet and Global Markets""; ""Chapter X Stance Analysis: Social Cues and Attitudes in Online Interaction""; ""Chapter XI Application of Internet-Based Marketing Instruments by Multichannel Retailers: A Web Site Analysis in the U.S. and the UK""; ""Chapter XII The E-Mode of Brand Positioning: The Need for an Online Positioning Interface"" ""Chapter XIII Locked In By Services: Willingness to Pay More and Switching Behavior in a Digital Environment""""Chapter XIV Comparative Analysis of International Approaches to the Protection of Online Privacy""; ""About the Authors""; ""Index""
• 摘要: Contemporary Research in E-Marketing, Volume 2 builds on the intellectual capital of Volume 1 by offering a compilation of inter-disciplinary chapters on the topic of e-marketing. The Internet and the Web continue to evolve at a rapid pace, and example.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=126114
• 系統號: 005318152
• 資料類型: 電子書
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• 引用網址: 複製連結
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