附註:Introduction to service marketing -- Preparing your organization for marketing -- Developing a marketing plan -- Stating your company mission -- Gathering the facts about your business -- The fifth P -- Gathering the facts about outside influences -- Discovering problems and opportunities -- Setting goals and objectives -- Target markets and positioning -- Strategies -- The marketing action plan -- Implementing the marketing action plan.
摘要:"To effectively sell your service business, you must let people know that you exist and that you are better than your competition -- in other words, you need to market. However, owners of service businesses are often inexperienced in marketing and unsure how to promote themselves in a professional manner. This book explains how to develop a marketing plan that will work for any service business -- from law firms and dental practices to hair salons and auto repair shops. Whatever your business, it will profit from expanding your market"--Publisher website (August 2007).
