附註:Includes bibliographical references and index.
Action research on e-commerce for small artisans and development organizations, Pan Asia e-commerce / Aniceto C. Orbeta, Jr. -- Direct marketing of artisanal products through the internet / Rajveer Singh -- E-marketers, an innovative approach to e-commerce / Loyola Joseph and Santosh Narayanan -- Impact of policy on development of e-commerce in Vietnam / Tran Ngoc Ca.
摘要:E-commerce in Asia has been receiving considerable attention as a result of the proliferation of Internet connectivity and technologies in the region. In response to this trend, Canada's International Development Research Centre (IDRC) commissioned four studies to investigate the various economic, social, methodological, and security issues related to this emerging business paradigm. The scope of these reports ranges from the policy environment in Vietnam to the empowerment of rural women's artisan groups in southern India. The studies were underaken to explore the technical and socioeconomic achievements and challenges faced by e-commerce in Asia, and to better understand the lessons learned and future developments of this dynamic business model.
