附註:Includes index.
Intro -- Contents -- Introduction -- CHAPTER 1 Personal Paths in the Music Business -- The Kind of Person... -- Assessing Your Strengths -- Songwriters -- Musicians -- Music Biz Pro's: Aspiring Moguls -- Technical Triumphs -- Born to Succeed -- Reinvention -- Signs from the Universe -- The Commitment Key -- Time Has Come Today -- Summary -- CHAPTER 2 The Modern Music Business -- Transmission Is Secondary -- Expanding and Contracting Genres -- The New Music Entrepreneurs -- Music for Kids -- Soundtrack to a Fast Track -- Internet Notions -- Fish or Fowl? -- A Mosaic of Mediums -- Radio Is Our Salvation -- Satellite, Public, and Internet Radio -- chris and thomas: Acoustic Essence -- Music Publishing: The Way In -- Major and Indie Labels -- Music Biz Marionettes: Who Pulls the Strings? -- Validation -- American Idolization -- Summary -- CHAPTER 3 Personalities Plus -- Ten Successful Attributes of Music Biz Professionals -- Negative Notions -- The Put Down -- Negative to Positive -- Find Reasons to Feel Good about Yourself -- Visualize Your Success -- Network with People You Respect and Observe Their Traits -- The Smooth Road -- Myths -- Reinvention -- Same Old Same Old -- Summary -- CHAPTER 4 True Tales -- The I's Don't Have It -- The Power of "You" -- Could'a, Should'a, Would'a -- You're It -- Bridges Aflame -- Celebrity -- Ten Strategies for Interacting with Celebrities -- How Would I Reach You? -- Who Needs You? -- Look Around -- Sixth Sense -- Drugs in the Music Biz -- On the Road with John Mayer -- Am I Too Old to Rock? -- Critical Crises and Drama Queens -- Ten Networking Strategies for Dispelling a Crisis -- Treat Everyone with Respect -- Summary -- CHAPTER 5 Making Contact -- Body Language -- Good Grooming -- Clothes Horse -- Ups and Downs in the Capitol Tower -- Ten Visual Cues for Your "Look" -- Conversation Instigation.
Ten Conversation Leaders -- Sensitive Areas -- Assumptions to Avoid about Anyone to Whom You're Introduced -- Complimentary Consideration -- Remembering Names -- Did You Drop That Name? -- Business Cards -- Working the Room -- Hidden Opportunities -- Practice Makes Perfect -- The Fine Art of the Studio Hang -- CHAPTER 6 Telephone and E-Mail -- The Telephone -- Sound -- Reflections of Power -- Telephone Basics -- Telephone Tracking -- Cell Phones: Antennas of Satan? -- Cell Phone Etiquette -- E-Mail -- CHAPTER 7 Creating Effective Tools of the Trade -- Press Kits -- The Folder -- The Cover Letter -- A CD or DVD -- The Bio -- Your Photo -- Full-Court Press -- Credibility in the Credits -- The Man in the Gorilla Suit -- Extreme Strategies -- Rejection -- Ten Thoughts on Overcoming Rejection -- Ten Reasons Your Calls Are Not Returned -- Web-Wise -- Do I Need a Web Site? -- Additional Resources -- CHAPTER 8 Live Venues and Ventures -- Gigology 101 -- Creative Outlets -- Alternative Venues -- Inventing Your Own Show -- Soft Ticket -- How to Make a Soft Ticket Show Work for You -- You Sounded Fabulous! -- Ten Post-Performance Tips -- Performance Peeves -- Ten Commandments of Club Land -- Club Clues -- Soundman Scenarios -- Scams -- Compilation CDs -- Performing Rights -- CHAPTER 9 Success Stories -- Jeffrey Steele: Country Craftsman -- Lindy Robbins: Late Bloomer -- Luis Resto: Lost in the Music -- Bob Malone: Road Warrior -- Summary -- CHAPTER 10 Go Where You Wanna Go -- Nashville -- New York -- Los Angeles -- Emerging Cities -- All Over the Map -- Music Conferences -- 15 Tips to Maximize Your Conference Experience -- World Beat -- Further Afield -- CHAPTER 11 Defining Your Direction -- Questions for Artists -- Questions for Aspiring Moguls -- Teamwork -- Management -- When Do You Need a Manager? -- What to Look for in a Manager.
Do You Want to Be a Manager? -- Your Lawyer -- Agents -- Your Publicist -- Artist's Responsibilities -- Get a Job -- CHAPTER 12 It's a Wrap -- Creative Confluence -- Five Tips for Personal References -- Back Home -- Making It Happen Where You Are -- What Have You Been Given? -- In Conclusion -- Appendix A: Resources -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y.
摘要:The music industry is a large, growing, and often impenetrable business. Who you know, what you know, and who knows you are the three most important factors that will determine your success in the music business. "Networking Strategies for the New Music Business" teaches the reader how to break into the insular world of the business and advance their career by creating successful personal relationships. Written by a veteran and recognized expert in the business, the book teaches both professional and aspiring musicians the importance of personal contact as well as proper protocol, etiquette, how to make and maintain contacts, and the right way to submit or get his/her work noticed. Working off of the premise that trends and styles in music change but the people behind the scenes do not, the book helps musicians lay the ground work for an ever-changing career. Learn from the author as he shares both triumphs and setbacks throughout a career that has taken him from biker bars to a prestigious career that involves both teaching and working with world-renowned professional musicians. "Networking Strategies for the New Music Business" combines humor with hard reality to teach the basic social and professional skills that musicians need to succeed in the music business.
