Winning the profit game :smarter pricing, smarter branding
- 其他作者: Docters, Robert G.
- 出版: New York : McGraw-Hill ©2004.
- 稽核項: 1 online resource (xv, 315 pages) :illustrations.
- 標題: Profit. , BUSINESS & ECONOMICS Sales & Selling -- Management. , Sales & SellingManagement. , Brand name products. , Pricing. , Electronic books. , BUSINESS & ECONOMICS
- ISBN: 1280231114 , 9781280231117
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- 附註: Includes index.
- 摘要: Business must focus on the links between its top line (revenues) and its bottom line (profits). This work traces exactly what those connections are and how getting smart about top line strategy helps grow the bottom line. This guide helps readers to grow the top line in any environment.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=135350
- 系統號: 005318585
- 資料類型: 電子書
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- 引用網址: 複製連結