Beyond branding :how the new values of transparency and integrity are changing the world of brands

• 其他作者: Ind, Nicholas.
• 出版: London : Kogan Page 2005.
• 稽核項: 1 online resource (xviii, 236 pages) :illustrations.
• 標題: Advertising & Promotion. , Brand name products. , Business names. , BUSINESS & ECONOMICS Advertising & Promotion. , Electronic books. , Integrity. , Business ethics. , BUSINESS & ECONOMICS
• ISBN: 1423716094 , 9781423716099
• 試查全文@TNUA:
  
• 附註: Originally published: 2003. Includes bibliographical references.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=130576
• 系統號: 005318878
• 資料類型: 電子書
• 讀者標籤: 需登入
• 引用網址: 複製連結
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