資料來源: Google Book
Market research in practice :a guide to the basics
- 作者: Hague, Paul N.
- 其他作者: Hague, Nick, , Morgan, Carol-Ann,
- 出版: London ;Sterling, VA : Kogan Page 2004.
- 稽核項: 1 online resource (xii, 244 pages) :illustrations.
- 叢書名: Market research in practice series
- 標題: markedsundersøgelse , Marketing research. , MarketingResearch. , markedsanalyse , BUSINESS & ECONOMICS Marketing -- Research. , Electronic books. , BUSINESS & ECONOMICS
- ISBN: 0749445947 , 9780749445942
- ISBN: 0749441801 , 9780749441807
- 試查全文@TNUA:
- 附註: Includes bibliographical references (pages 221-235) and index. Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.
- 摘要: This guide describes the various tools and techniques available to market researchers. It offers practical advice and presents case studies to explain the principles of market research.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=130560
- 系統號: 005318949
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies help make the basics of market research straightforward and accessible. Market Research in Practice assumes no previous knowledge of the subject and offers guidance for the reader who is either studying or completely new to market research. The book also outlines data protection legislation and details the professional ethics incorporated in the MRS Code of Conduct. Contents include: the role of market research market research design desk research focus groups and in-depth interviews sampling questionnaire design interviewing self-completion questionnaires and e-surveys data analysis report findings Part of the new Market Research in Practice series and published in association with the Market Research Society, Market Research in Practice is an invaluable guide for students, researchers, marketers and users of market research.
來源: Google Book
來源: Google Book
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