附註:Includes bibliographical references and index.
Book Cover; Title; Copyright; Contents; Figures; Tables; Acknowledgements; 1 Introduction; 2 Code and structure; 3 Signs; 4 Discourse analysis; 5 Action; 6 Text; 7 Nature and culture; Glossary; Biographies; Bibliography; Index.
摘要:This book cuts across different semiotic schools to introduce six basic concepts which present semiotics as a theory and a set of analytical tools: code, sign, discourse, action, text, and culture.
