附註:Includes bibliographical references (pages 223-243) and index.
Meaning in Presidential communication -- 'The vital connection': progressive Presidential communication ; A progressive view of political communication ; 'A fundamental fight for morality': Roosevelt's 'swing the circle' ; Sawing wood: Wilson institutionalizes the press conference ; Beyond progressive presidential communication -- 'The people are with you and what else matters?' ; Presidential communication in a media culture ; A culture of sound and sight ; The Fireside chats ; Presidential communication as mass culture -- 'It's a technical problem': presidential communication in a culture of expertise ; Presidential communication as crafted talk ; "Fulfilling the needs of a great industrial organization": Eisenhower's Fireside chats ; The dramatic theater of JFK's televised press conferences ; Spin control: Ronald Reagan's campaign for tax reform ; Democracy without citizens -- "Feeling your pain:" presidential communication in a populist era ; Presidential communication through a populist lens ; Getting real: President Carter's town meetings ; Getting personal: President Clinton's town meetings ; Professionalism and authenticity ; Culture and presidential communication.
