附註:"A Thorogood report."
Title from e-book title screen (viewed Aug. 8, 2005).
The author; Contents; 1: What is strategic planning and why do we need it?; 2: The strategic planning process; 3: Getting out what you put in; 4: Understanding your audience; 5: Ensuring creativity lives up to the planning promise; 6: Measurement and evaluation as a planning tool; 7: Media planning; 8: The pleasure of planning; Appendix: Useful telephone numbers and website addresses.
摘要:"Offering a fresh approach to public relations, this book details strategic planning and clearly presents the arguments for a campaign proposal backed with evidence. In addition to an introduction to the new topic of strategic planning, valuable tips and techniques to improve any public relations or.
