Branding unbound :the future of advertising, sales, and the brand experience in the wireless age

• 作者: Mathieson, Rick.
• 其他作者: American Management Association.
• 出版: New York : AMACOM ©2005.
• 稽核項: 1 online resource (ix, 244 pages) :illustrations.
• 標題: Electronic books. , Reclame. , BUSINESS & ECONOMICS Marketing -- Direct. , Product management. , Marketing. , Draadloze communicatie. , BUSINESS & ECONOMICS Marketing -- Telemarketing. , Mobile commerce. , MarketingTelemarketing. , MarketingMultilevel. , Commerce mobile. , BUSINESS & ECONOMICS E-Commerce -- Internet Marketing. , Mail Order. , Produits commerciaux Gestion. , Gestion. , BUSINESS & ECONOMICS Marketing -- Multilevel. , Produits commerciaux , BUSINESS & ECONOMICS Mail Order. , E-CommerceInternet Marketing. , BUSINESS & ECONOMICS , MarketingDirect.
• ISBN: 1281127027 , 9781281127020
• ISBN: 9780814472873 , 0814472877 , 081441608X , 9780814416082
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• 附註: Includes bibliographical references (pages 213-227) and index. The rise of mBranding -- Reach out & sell someone -- Dialing for dollars -- A moving experience -- The wireless point of persuasion -- Service with a stylus -- No wires, new rules -- Marketing 2020.
• 摘要: Using wireless technology to create a new kind of brand relationship with customers.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=134107
• 系統號: 005319155
• 資料類型: 電子書
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