Leisure marketing :a global perspective

• 作者: Horner, Susan.
• 其他作者: Swarbrooke, John.
• 出版: Oxford : Elsevier Butterworth-Heinemann 2005.
• 稽核項: 1 online resource (412 pages) :charts.
• 標題: Loisirs Industrie -- Marketing. , CRAFTS & HOBBIES General. , Leisure industry Marketing. , Marketing. , Performing Arts. , Loisirs , Electronic books. , IndustrieMarketing. , CRAFTS & HOBBIES , Leisure industry , General.
• ISBN: 1138173444 , 9781138173446
• 試查全文@TNUA:
  
• 附註: Includes bibliographical references (pages 398-403) and index. Part one: Introduction -- What is leisure?; What is marketing?; Part two: Leisure and marketing concepts -- The market; The business environment; Strategic marketing planning; Part three: Leisure and the marketing mix -- Product; Price; Place: Promotion; Part four: Key marketing issues in the different sectors of leisure; Part five: Topical issues in leisure marketing; Globalisation and leisure marketing; Market research in leisure; Ethical challenges in leisure marketing; Part six: Case studies; Part seven: The future of leisure marketing.
• 摘要: Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: *Disneyland Resort, Paris: The Marketing Mix *Manchester United Football Club: Marketing the Brand *The Growth of the Online Retail Travel Market *Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping *Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. * International case studies to facilitate understanding * Concentrated and comprehensive study of leisure marketing * Uses real life events to highlight key themes and issues such as marketing of sports stadia as multi purpose venues, leisure retailing: from designer outlets to markets, and corporate hospitality in sport.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=130103
• 系統號: 005319370
• 資料類型: 電子書
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• 引用網址: 複製連結
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