附註:Includes bibliographical references (pages 237-244) and index.
Foreword; 1 Setting the Scene; I: APPLYING THE RIGHT BUSINESS DESIGN; 2 Creating an Extended Customer Relationship Business; 3 Creating the Business You Want; 4 Transparency and a Dialogue with the Customer; 5 Finding the Right Mix of Business Designs; II: LISTENING, LEARNING, AND LEADING; 6 Solving the Right Problem the Right Way; 7 Solving a Messy Problem: Changing the Way a Product Portfolio Is Developed; 8 Solving a Divergent-Views Problem: Developing the Right Pickup Truck Portfolio and Getting the Right Engine in the Camaro and Firebird.
9 Solving a Complex Problem: Averting Unintended Consequences10 Applying What You Have Learned: Restoring an Existing Brand and Establishing a New One; III: MARKETING AS A STATE OF MIND; 11 Understanding the System in Which the Enterprise System Operates; 12 Challenging Our Critical Assumptions; 13 Leveraging Knowledge Across the Enterprise; 14 Combining Imagination and Market Knowledge; 15 Creating the Right Business Design in the Face of Uncertainty; 16 Starting with Your Destination; Notes; Index; A; B; C; D; E; F; G; H; I; K; L; M; N; O; P; R; S; T; U; V; W; X; Z.
摘要:Describes the strategic turnaround at General Motors beginning in the early 1990s that has brought it back from the brink of bankruptcy. This work focuses on how other companies in a variety of industries can learn from GM's experience.
