附註:Includes bibliographical references (pages 231-232) and index.
A history of seduction -- Fashioning an identity -- When haute couture meets High Street -- The designer as brand -- The store is the star -- Anatomy of a trend -- The image-makers -- They shoot dresses, don't they? -- This year's model -- Celebrity sells -- Press to impress -- The collections -- Accessorize all areas -- Retro brands retooled -- Targeted male -- Urban athletes -- Virtually dressed -- Brave new market -- The faking game -- Behind the seams -- Style goes back to the future.
摘要:Once a luxury that only the elite could afford, fashion is now accessible to everyone. High street brands such as Zara, Topshop and H & M have put garments worthy of Prada and Gucci within the reach of students' pockets. Massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Sports brands such as Nike and Adidas have changed the image of their brands from practical sports wear to 'hip' fashion - attracting customers to their products who have no interest in sport. How has this transformation happened? Fashion Brands e.
