附註:Includes bibliographical references (pages 183-193) and index.
Worldplay -- Art invades and appropriates -- From capitalist realism to surrealism (and back again) -- Reality bites : from the abject to the sublime -- Tony Kaye : both sides now -- Wieden + Kennedy and Nike advertising -- Celebrity : the art of branding and the branding of art.
摘要:Art and advertising are often seen as potential enemies, with the one being free from commercial concerns and the other dependent upon them. In this clearly written and wide-ranging book, Joan Gibbons argues rather for a mutually enriching relationship between the two, showing how artists have reached a wider audience by embracing the tactics and mass media of advertising, and how advertising has employed issues and strategies of contemporary art. Charting key points of overlap and antagonism, she looks at the work of artists from Andy Warhol, Barbara Kruger and Victor Burgin to Sylvie Fleurie.
