Gabay's copywriters' compendium :the definitive professional writer's guide

• 作者: Gabay, J. Jonathan.
• 出版: Oxford : Elsevier ©2005.
• 稽核項: 1 online resource (701 pages) :illustrations.
• 標題: Advertising & Promotion. , Rédaction , Publicité Rédaction -- Guides, manuels, etc. , Handbooks and manuals. , BUSINESS & ECONOMICS Advertising & Promotion. , Advertising copy , Advertising copy Handbooks, manuals, etc. , Electronic books. , Publicité , Advertising copy. , BUSINESS & ECONOMICS
• ISBN: 0080507174 , 9780080507170
• ISBN: 0750664029
• 試查全文@TNUA:
  
• 附註: Includes index. Includes bibliographical references and index.
• 摘要: The definitive companion for copywriters offering guidance and inspiration for producing captivating copy.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=130275
• 系統號: 005320153
• 資料類型: 電子書
• 讀者標籤: 需登入
• 引用網址: 複製連結
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