Mobile commerce :technology, theory, and applications

• 作者: Mennecke, Brian E.
• 其他作者: Strader, Troy J.,
• 出版: Hershey, Pa. : Idea Group Pub. ©2003.
• 稽核項: 1 online resource (xxii, 339 pages) :illustrations.
• 標題: Wireless communication systems. , Electronic books. , Mobile communication systems. , Mobile commerce.
• ISBN: 1591400449 , 9781591400448
• ISBN: 1591400449
• 試查全文@TNUA:
  
• 附註: Includes bibliographical references and index. Title from title screen. Title from website (viewed January 9, 2006). SECTION I: MOBILE COMMERCE TECHNOLOGY: NTT DoCoMo's i-mode: developing win-win relationships for mobile commerce / David J. MacDonald -- Wireless devices for mobile commerce: user interface design and usability / Peter Tarasewich -- Location-based services: locating the money / Kirk Mitchell and Mark Whitmore -- Towards a classification framework for mobile location based services / George M. Giaglis, Panos Kourouthanassis, and Argirios Tsamakos -- Wireless personal and local area networks / Thomas G. Zimmerman -- The impact of technology advances on strategy formulation in mobile communications networks / Ioanna D. Constantiou and George C. Polyzos -- SECTION II: MOBILE COMMERCE THEORY AND RESEARCH: The ecology of mobile commerce: charting a course for success using value chain analysis / Andreas Rulke, Anand Iyer, and Greg Chiasson -- The wireless application protocol: strategic implications for wireless Internet services / Stuart J. Barnes -- Mobile business services: a strategic perspective / Jukka Alanen, Erkko Autio -- Mobile portals: the development of M-commerce gateways / Irvine Clarke III, and Theresa B. Flaherty -- Factors influencing the adoption of mobile gaming services / Mirella Kleijnen and Ko de Ruyter, Martin G.M. Wetzels -- Mobile data technologies and small business adoption and diffusion: an empirical study of barriers and facilitators / Jeanette Van Akkeren and Debra Harker -- We know where you are: the ethics of LBS advertising / Patricia J. O'Connor, Susan H. Godar -- SECTION III: MOBILE COMMERCE CASES AND APPLICATIONS: A perspective on M-commerce / Mark S. Lee -- Location-based services: the criteria for adoption and solution deployment / Joe Astroth -- M-commerce in the automotive industry: making a case for strategic partnerships / Mark Schrauben and Rick Solak -- Case study: the role of mobile advertising in building a brand / Minna Pura -- Wireless in the classroom and beyond / Jay Dominick.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=72579
• 系統號: 005320311
• 資料類型: 電子書
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• 引用網址: 複製連結
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