附註:Includes bibliographical references (pages 557-564) and index.
Cover -- Contents -- Preface -- 1 In the Beginning -- 2 Toward a Unifying Theory of Distribution Channels -- 3 Channel Myths and Distribution-Channels Modeling -- 4 Academic Study -- 1 A Commentary on Distribution-Channels Modeling -- 1 Introduction -- 2 Channel Myths -- 3 Our Fundamental Assumptions -- 4 Our Plan for the Monograph -- 5 Introductory Commentary -- 6 Appendix -- 2 The Bilateral-Monopoly Model and Channel Myths -- 1 Introduction -- 2 The Bilateral-Monopoly Model: The Early Literature -- 3 The Bilateral-Monopoly Model: Formal Analyses -- 4 Key Channel Myths Illustrated -- 5 Commentary -- Channels without Competition -- 3 Multiple (Exclusive) Retailers -- 1 Introduction -- 2 The Vertically-Integrated System -- 3 Channel Coordination with Independent Retailers -- 4 Manufacturer Profit-Maximization with Independent Retailers -- 5 Commentary -- 6 Appendix -- 4 Multiple (Exclusive) States-of-Nature -- 1 Introduction -- 2 Assumptions of the Model -- 3 The Vertically-Integrated System -- 4 An Independent Retailer -- 5 The Channel-Coordinating Tariffs -- 6 The Stackelberg Tariffs -- 7 Coordination vs. Maximization -- 8 Commentary -- Channels with Competition -- 5 Toward a Manufacturer-Optimal Per-Unit Fee: A Channel-Coordinating Quantity-Discount Schedule -- 1 Introduction -- 2 The Model's Assumptions -- 3 The Vertically-Integrated System -- 4 Independent Retailers and a Quantity-Discount Schedule -- 5 Independent Retailers and a Two-Part Tariff -- 6 Comparing the Various Tariffs -- 7 The Manufacturer's Profit under the Alternative Tariffs -- 8 The Quantity-Discount Schedule and Retailer Profit-Extraction -- 9 Commentary -- 10 Appendix -- 6 The Manufacturer-Optimal Two-Part Tariff -- 1 Introduction -- 2 Optimal Per-Unit Prices and Fixed Fees: The Basics -- 3 Ensuring Participation with an Optimal Per-Unit Wholesale Price and Fixed Fee -- 4 Alternative Two-Part Tariffs: Comparisons -- 5 The Sophisticated Stackelberg Tariff and Retailer Profit-Extraction -- 6
摘要:"Mathematical Models of Distribution Channels Identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth."--Jacket.
