附註:Abstracts & keywords -- Guest editorial -- E-relationship marketing -- From "ancient" to "modern" -- Text clustering and summary techniques for CRM message management -- SiteQual -- The impact of e-marketplaces on dyadic buyer-supplier relationships -- Integrating diverse ERP systems -- Note from the publisher.
摘要:E-commerce marketing is at the intersection of information systems technology (i.e. supply chain management, enterprise resource planning, customer relationship management), traditional marketing, and the customer interface. In the broader sense E-commerce marketing is comprised of electronic-based activities that facilitate manufactured goods and services by the producer to satisfy the wants and needs of the consumer. Previously published in: Enterprise Information Management, Volume 17, Number 6, 2004.
