Brain tattoos :creating unique brands that stick in your customers' minds
- 作者: Post, Karen.
- 出版: New York : AMACOM ©2005.
- 稽核項: 1 online resource (xx, 187 pages) :illustrations.
- 標題: Advertising & Promotion. , Brand name products. , BUSINESS & ECONOMICS Advertising & Promotion. , Electronic books. , Branding (Marketing) , BUSINESS & ECONOMICS
- ISBN: 0814428398 , 9780814428399
- 試查全文@TNUA:
- 附註: Includes bibliographical references and index. Preliminaries; Contents; Chapter 1: Your Brand; Chapter 2: Brand Checkup; Chapter 3: Brand Moi; Chapter 4: Brand Warriors; Chapter 5: Branding Basics; Chapter 6: Brand Naming; Chapter 7: Four Engines of Brand Development; Chapter 8: The Fifth Engine; Chapter 9: Internal Branding; Chapter 10: Before You Brand, Protect Your Assets; Epilogue: Top-Ten Tattoo Taboos; Resources; Index; About the Author.
- 摘要: Make your brand so strong customers can't get it out of their heads!
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=117771
- 系統號: 005320855
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結