Ratings analysis :the theory and practice of audience research
- 作者: Webster, James G.
- 其他作者: Phalen, Patricia F. , Lichty, Lawrence Wilson.
- 出版: Mahwah, N.J. : L. Erlbaum Associates ©2006.
- 版本: 3rd ed.
- 稽核項: 1 online resource (xviii, 317 pages) :illustrations.
- 叢書名: LEA's communication series
- 標題: TECHNOLOGY & ENGINEERING , Radio programs , Émissions télévisées , Radio programs Rating -- Methodology. , Television programs Rating -- Methodology. , TECHNOLOGY & ENGINEERING Radio. , Electronic books. , Cote d'écouteMéthodologie. , Television viewers. , Radio Émissions -- Cote d'écoute -- Méthodologie. , ÉmissionsCote d'écouteMéthodologie. , Téléspectateurs. , Television programs , Émissions télévisées Cote d'écoute -- Méthodologie. , Radio , Radio audiences. , Radio. , RatingMethodology.
- ISBN: 1135603421 , 9781135603427
- ISBN: 0805854096 , 080585410X , 9780805854091 , 9780805854107
- 試查全文@TNUA:
- 附註: Includes bibliographical references (pages 287-301) and indexes. Chapter 1 An Introduction to Audience Research -- chapter 2 Audience Research in Advertising -- chapter 3 Audience Research in Programming -- chapter 4 Audience Research in Financial Analysis -- chapter 5 Audience Research in Social Policy -- part II RESEARCH DATA -- chapter 6 The Audience Measurement Business -- chapter 7 Audience Research Methods -- chapter 8 Ratings Research Products -- part III ANALYTICAL TECHNIQUES -- chapter 9 Understanding Audience Behavior -- chapter 10 Audience Ratings: Analysis of Gross Measures -- chapter 11 Audience Ratings: Analysis of Cumulative Measures.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=44647
- 系統號: 005320885
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the to
來源: Google Book
來源: Google Book
評分
