附註:Includes bibliographical references.
Table of contents; Invented competitors; Coors Light in Puerto Rico; Rubicon Technology; Results-based leadership; Talking strategy.
摘要:Fahey provides a first look at the methodology that a few cutting-edge companies are using todefend themselves against the possibility that emergent competitors - for example, a start up or aventure with roots in another industry - could offer a radically better business proposition.
