附註:Includes bibliographical references.
Marketing, the consumer society and hedonism / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy -- Societal marketing and morality / Andrew Crane and John Desmond -- Ethical issues of global marketing: avoiding bad faith in visual representation / Janet L. Borgerson and Jonathan E. Schroeder -- Tribal marketing: the tribalisation of society and its impact on the conduct of marketing / Bernard Cova and Véronique Cova -- AIDS and community-based organizations: the marketing of therapeutic discourse / Steven M. Kates -- Communicative campaigns to effect anti-slavery and fair trade: the cases of Rugmark and Cafédirect / Pierre McDonagh -- The societal conundrum of intellectual property rights: a game theoretical approach to the equitable management and protection of IPR / Clifford J. Schultz II and Andrew Nill -- The role of strategic philanthropy in marketing / Debbie Thorne McAlister and Linda Ferrell -- Elegy on the death of marketing: never send to know why we have come to bury marketing but ask what you can do for your country churchyard / Morris B. Holbrook and James M. Hulbert.
摘要:About the Guest Editor G. Tomas M. Hult is Director of the InternationalBusiness Center (e-mail: hult@msu.edu; www.globaledge.org) andAssociate Professor of Marketing and Supply Chain Management in the EliBroad Graduate School of Management at Michigan State University.
