附註:Includes bibliographical references and index.
Relationship marketing and a new economy -- The future of relationship marketing -- Customer-relationship levels -- from spurious to true relationships -- Building customer relationships -- Trust in industrial service relationships: behavioral consequences, antecedents and the moderating effect of the duration of the relationship -- The effect of relationship marketing orientation on business performance in a service-oriented economy -- Curing and caring in surgical services.
摘要:About the Guest Editor Jay Kandampully is an Associate Professor inservices management, UQ Business School, The University of Queensland, Ipswich, Australia, and a visiting Professor at the REIMS ManagementSchool, France. Jay also serves as the Editor of the international journal, Managing Service Quality.
