附註:Understanding market entry timing decisions -- The R & D-marketing interface and new product entry strategy -- Internet, interaction and implications for marketing -- Leveraging corporate identity in the digital age -- How health managers see prescribing -- Marketing knowledge and the value of segmentation -- Tackling implementation impediments to marketing planning.
摘要:This special issue of Marketing Intelligence & Planning presents papers from themarketing group at Warwick BusinessSchool (WBS), over-viewing most of the WBSteam's on-going research interests. Scott Dacko joined WBS a few years agofrom the USA, where he had already built upan interest in the use of time: in marketingstrategy, market entry, managerial timingdecisions and consumer purchasing.
