附註:Includes bibliographical references.
Market-oriented value creation in service firms / Rob B. McNaughton, Phil Osborne and Brian C. Imrie -- Market orientation in service: a review and analysis / Águeda Esteban, Ángel Millán, Arturo Molina and David Martín Consuegra -- Market orientation and social services in private non-profit organisations / Rodolfo Vásquez, Luis Ignatio Álvarez and Maria Leticia Santos -- Culture and leadership in market-oriented service organisations / Hans Kasper -- How does market orientation contribute to service firm performance? An examination of alternative mechanisms / Sheelagh Mateer, Phil Osborne, Tony Garrett and Brendan J. Gray -- Market-oriented behavior: comparing service with product exporters / John W. Cadogan, San Sunquist, Risto T. Salomen and Kaisu Puumalainen -- Antecedents of international performance: a service firm's perspective / Muris Cicic, Paul Patterson and Aviv Shoham -- Redefining market orientation from a relationship perspective: theoretical considerations and empirical results / Gabriele Helfert, Thomas Ritter and Achim Walter -- Market orientation and incumbent performance in dynamic markets / Monica L. Perry and Alan T. Shao -- Market orientation and business performance / Chiquan Guo.
摘要:Market orientation is a corner-stone of marketing and management strategy. However, relatively little research has been conducted into the relationship between market orientation and performance in the context of services firms. This is surprising, given the rapid growth of the services sector in the past years, and its importance as a source of job creation and wealth.
