附註:Previous edition: 1993.
Title from title screen.
Introduction -- Part 1. The strategic business planning framework -- Part 2. Strategic concepts -- Part 3. The strategic business planning process -- Index.
摘要:Outlines a proven business planning system which will help any organization to develop a lasting business plan. Enables the reader to link company purpose, business goals, strategy, performance targets and an action program into one framework. Based on work with some 80 businesses in Europe, North America and Asia.
