附註:Includes bibliographical references and index.
Figments for sale : marketing, imagination and the artistic imperative / Stephen Brown and Anthony Patterson -- Awakening one day (poem) / John F. Sherry, Jr. -- Édouard Manet, Calvin Klein and the strategic use of scandal / Jonathan E. Schroeder -- The endless enigma or the last self-portrait (or, what the marketer can learn from the artist) / Ian Fillis -- Marketers wake! A portrait of the artist as a marketing man / Anthony Patterson and Stephen Brown -- Dealing with death : art, mortality and the marketplace / Stephanie O'Donohoe and Darach Turley -- 'Trust no one' : science fiction and marketing's future/present / Warren Smith and Matthew Higgins -- The good, the bad and the jolly : taste, image and the symbolic resistance to the coca-colonisation of Denmark / Søren Askegaard and Fabian F. Csaba -- New shoes (poem) / Simone Pettigrew -- Presenting the past : on marketing's re-production orientation / Stephen Brown, Elizabeth C. Hirschman and Pauline Maclaran -- The spiral (poem) / Joel Watson -- Tupperware, Tommy Moore, Teddy Bear and Tipper Gore--Pete, Jamie, Stew, Oyster and Morrie's high school reunion : titillation and titivation in entelechic entitulation / Morris B. Holbrook -- Going out in a blaze of glory : southern white trash retrospections on my personal relationship with Jesus, Hank Williams, Elvis Presley and a Pentecostal-Elvis-impersonating-professional-wrest ling-snake-handling-minister-who-sang-Hank-William s'-songs / Craig J. Thompson -- Suburban soundtracks / Hope J. Schau -- Drove my Chevy to the levee / Stephen Brown -- A cultural biography of my Groucho glasses / Russell W. Belk -- Burning in the bush of ghosts / Joel Watson -- The rime of the ancient marketer (poem) / David Pickton -- Beyond the pleasure principle : the death instinct of pioneer studies in marketing / Robert Grafton Small.
摘要:This book focuses on the interface between art and the marketplace, applying the tools and techniques of artistic appreciation to the marketing phenomenon.
