附註:Includes bibliographical references and index.
Introduction / Georgette Wang and Jan Servaes -- Geolinguistic region as global space: the case of Latin America / John Sinclair -- Decentralization processes and "proximate television" in Europe / Miquel de Moragas Spà and Bernat López -- Local and national cultural industries: is there life after globalization? / Georgette Wang, Lin-Lin Ku and Chun-Chou Liu -- The global, the local and the public sphere / Colin Sparks -- The ambiguity of the "emerging" public sphere and the Thai media industry / Ubonrat Siriyuvasak -- Constitutional change, media, and the national public sphere: the case of Scotland / Philip Schlesinger -- The globalize, regionalize, or localize us, that is the question: Japan's response to media globalization / Koichi Iwabuchi -- Export of culture or coproduction of culture? Vignettes from the creative process at a global advertising affiliate, Beijing / Jian Wang -- Cultural identity in an era of globalization: the structure and content of Taiwanese soap operas / Yean Tsai -- Television and global culture: assessing the role of television in globalization / Paul S.N. Lee -- Culture, language and social class in the globalization of television / Joseph D. Straubhaar -- The choice between local and foreign: Taiwan youths' television viewing behavior / Herng Su and Sheue-Yun Chen -- The production and consumption of national and local cultural products in the age of global communication / Gérard Pogorel -- No culture is an island: an analysis of media protectionism and media openness / Joseph Man Chan -- Media in the information highway: representing different cultures in the age of global communication / Anura Goonasekera -- Reconciliation between openness and resistence: media globalization and new policies of China's television in the 1990s / Junhao Hong -- Globalization: consumption and identity -- towards researching nodal points / Rico Lie and Jan Servaes.
摘要:This study explores the theories of media globalization with emphasis on the areas of cultural and local television markets. The book focuses on the industry, content and strategy, audience, policy and future research.
