附註:Includes bibliographical references and indexes.
Organising and conducting a focus group : the logistics / Anne Bruseberg and Deana McDonagh -- Focus groups in market research / Wendy Ives -- Focus groups in new product development : designers' perspectives / Anne Bruseberg and Deana McDonagh -- The use of focus groups for user requirements analysis / Martin Maguire -- Focus groups in health and safety research / Roger Haslam -- Running focus groups with older participants / Julia Barrett and Paul Herriotts -- Bringing real world context into the focus group setting / Peter Coughlan and Aaron Sklar -- Focused groups : scenario-based discussions / Lee Cooper and Chris Baber -- Harnessing people's creativity : ideation and expression through visual communication / Elizabeth Sanders and Colin William -- Beyond focus groups? The use of group discussion methods in participatory design / Joe Langford, John Wilson and Helen Haines -- Focus group tools / Joe Langford and Deana McDonagh.
摘要:The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for effective product and system development. This approach offers one way in which such needs may be elicited. Whilst most texts in this area cater for marketing, political and social science research, this book sets out the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects, and compares their use with other methods. Examples from a wide range of subject areas including IT systems, product design and health and safety research are included. The book demystifies the subject and includes practical guidance on setting up and running focus group sessions, to enable and encourage the professional (and novice) to employ these techniques usefully and with confidence. An ideal book for the professional to the undergraduate student. It is written for both ergonomists and designers.
