資料來源: Google Book
Arts management
- 作者: Chong, Derrick,
- 出版: London ;New York : Routledge 2002.
- 稽核項: 1 online resource (xi, 156 pages).
- 標題: Arts , ART , Electronic books. , Arts Management. , Management. , ART General. , General.
- ISBN: 0415236819 , 9780415236812
- ISBN: 0415236827 , 0415236819
- 試查全文@TNUA:
- 附註: Includes bibliographical references (pages 140-150) and index. Arts research -- Cultural entrepreneurship -- Collaborations in the arts -- Artistic leadership -- Strategic positioning and brand identity -- Arts marketing and audience development -- Management by numbers -- Raising funds and financing -- Organizational forms and dynamics.
- 摘要: Annotation
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=134700
- 系統號: 005322034
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Presenting this critical overview, at a time when interest in aesthetics and managements studies is rapidly increasing, Derrick Chong explores a vital sub-discipline: arts management. Using a diverse range of sources that include contributions from contemporary artists, prominent management theorists and the experience of arts managers, topics discussed include: arts research cultural entrepreneurship collaborations in the arts artistic leadership institutional identity arts marketing creative approaches to financing organizational forms and dynamics. The book makes a concerted effort to address the artistic, managerial and social obligations of arts and cultural organisations operating in contemporary urban environs. As such, it is a must-read for students and scholars of business, management and art.
來源: Google Book
來源: Google Book
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