附註:Value chains in health care -- The demand chain as an integral component of the value chain -- Positioning strategies in the value-added chain of the biopharmaceutical sector: the case -- Customer value-chain involvement for co-creating customer delight -- Integrating the voice of the consumer within the value chain: a focus on value-based labelling communications in the fresh-meat sector -- Maintaining positive returns in the value and supply chain: applying tomorrow's marketing skills.
摘要:In his 1985 book Competitive Advantage, Michael Porter described the value chain as those activities that an organization engages in as it concerns the production, marketing, delivering, and support of its products and/or services. What is important to remember is that each component of a company's value chain is not mutually exclusive.Previously published in: Journal of Consumer Marketing, Volume 21, Number 7, 2004.
