附註:Franchising, retailing and the development of e-commerce -- Towards plural forms, franchising/company-owned systems, in the French cosmetics retail industry -- The failure of business format franchising in British forecourt retailing: a case study of the rebranding of Shell retail's forecourts -- International retail franchising: a conceptual framework.
摘要:Franchising has long been a popular mode of expansion for manufacturing firms and service sector companies, particularly those operating in the fast food restaurant business. However, in recent years retailing has become a major sector of franchise growth in advanced economies.
