Behavioral economics for tourism[electronic resource] :perspectives on business and policy in the travel industry
- 作者: Nikolova, Milena S.,
- 出版: Amsterdam : Academic Press 2021.
- 稽核項: 1 online resource.
- 叢書名: Perspectives in behavioral economics and the economics of behavior
- 標題: Electronic books. , Economics , Economics Psychological aspects. , Psychological aspects. , Tourism.
- ISBN: 0128138084 , 9780128138083
- 試查全文@TNUA:
- 附註: Includes bibliographical references and index.
- 摘要: "Provides behavioral profiling of the digitally-informed, mobile, self-managed tourist Allows the tourism industry to better understand tourists, both cognitively and emotionally Supports business success, technology development and sustainability in the tourism industry Features case studies on behavioral tactics and strategies for use in tourism"--
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://www.sciencedirect.com/science/book/9780128138083
- 系統號: 005324135
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Behavioral Economics for Tourism applies behavioral perspectives to business and policy challenges in the tourism industry. The book enables professionals and early career researchers to succeed by focusing on market and consumer trends, technological advancements, and the modern tourist. It covers the transformation of purchasing decisions, tourism hosting dynamics, digital mediation and disintermediation of tourism organizations, service design, and planning policy considerations. The volume concludes with case studies illustrating successful and unsuccessful behavioral tactics and strategies for tourism businesses and organizations.
來源: Google Book
來源: Google Book
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