資料來源: Google Book
Behavioral economics for tourism[electronic resource] :perspectives on business and policy in the travel industry
- 作者: Nikolova, Milena S.,
- 出版: Amsterdam : Academic Press 2021.
- 稽核項: 1 online resource.
- 叢書名: Perspectives in behavioral economics and the economics of behavior
- 標題: Electronic books. , Economics , Economics Psychological aspects. , Psychological aspects. , Tourism.
- ISBN: 0128138084 , 9780128138083
- 試查全文@TNUA:
- 附註: Includes bibliographical references and index.
- 摘要: "Provides behavioral profiling of the digitally-informed, mobile, self-managed tourist Allows the tourism industry to better understand tourists, both cognitively and emotionally Supports business success, technology development and sustainability in the tourism industry Features case studies on behavioral tactics and strategies for use in tourism"--
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://www.sciencedirect.com/science/book/9780128138083
- 系統號: 005324135
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Behavioral Economics for Tourism introduces behavioral thinking to business and policy challenges in the tourism industry. The book allows professionals and early career researchers to better understand and work within the changing industry. It focuses on market and consumer trends, technological advancements, and how to better understand the modern tourist. It includes the transformation of purchasing decisions, tourism hosting dynamics, digital mediation and disintermediation of tourism organizations, service design, and planning policy considerations. The work concludes with case studies that illustrate concepts covered. Provides behavioral profiling of the digitally-informed, mobile, self-managed tourist Allows the tourism industry to better understand tourists, both cognitively and emotionally Supports business success, technology development and sustainability in the tourism industry Features case studies on behavioral tactics and strategies for use in tourism
來源: Google Book
來源: Google Book
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