Methods in consumer research.Volume 2,Alternative approaches and special applications[electronic resource]
- 其他作者: Ares, Gaston, , Varela, Paula,
- 出版: Oxford : Woodhead Publishing 2018.
- 稽核項: 1 online resource (478 p.) :ill.
- 叢書名: Woodhead Publishing in food science, technology, and nutrition
- 標題: Research. , Consumers Research. , Consumer behavior. , Consumers , Electronic books.
- ISBN: 008101743X , 9780081017432
- 試查全文@TNUA:
- 附註: Includes bibliographical references and index. Part I. Doing consumer research in-context 1. Influence of contextual variables on consumer choice 2. Evoked contexts 3. Immersive techniques and virtual reality 4. Evaluation of meals and food pairings 5. Situational factors Part II. Health-related Issues 6. Food intake 7. Satiety and satiation 8. Wellbeing Part III. Psychological and Physiological Measurements 9. Implicit associations 10. Face reader 11. Physiological measurements, EEG and fmRI 12. Eye-tracking Part IV. Designing Studies for Specific Populations 13. Children 14. Elderly 15. Low-income population 16. Cross cultural studies 17. Emerging markets (China, Africa, Middle East) Part V. Consumer Research with Non-food Products 18. Cosmetic products 19. Household products 20. Consumer driven product design.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://www.sciencedirect.com/science/book/9780081017432
- 系統號: 005324139
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking.
來源: Google Book
來源: Google Book
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