附註:Includes bibliographical references and index.
Small-scale sports event marketing / Park Beede -- The engagement of community and volunteers in a small-scale sport event and the impact on sustainable tourism / Valentina Della Corte, Giuliana Nevola -- Small scale sport event planning / Claudel Mombeuil -- Small scale sports event marketing / Pinar Yürük-Kayapinar -- Organizing Small-scale sports events : issues and challenges / Anisah Abdul Wafi, Lim Khong Chiu, Johan Afendi Ibrahim -- Community and volunteers / Sofia Gkarane -- Analysing spectators' behaviour at a motor sport : the World Rally Championship case study / Gianfranco Pischedda, Ludovico Marinò, Giacomo Del Chiappa -- Small scale sport events and local communities' perceptions : the case of Winchester (UK) / Hugues Seraphin, Maximiliano Korstanje -- When ethical values drive the creation and development of sport events / Selena Aureli, Hermann Graziano.
摘要:"This book examines the successful organization and planning of small-scale sporting events"--
