資料來源: Google Book
Consuming images[electronic resource] :film art and the American television commercial
- 作者: Rhodes, Gary D.
- 其他作者: Singer, Robert.
- 出版: Edinburgh : Edinburgh University Press 2020.
- 稽核項: vii, 196 p. :ill., digital ;24 cm.
- 標題: Production and direction , Television , Television commercials United States. , Television Production and direction -- United States. , Television commercials
- ISBN: 1474460712 , 9781474460712
- 試查全文@TNUA:
- 附註: Title from publisher's bibliographic system (viewed on 13 Oct 2020).
- 摘要: Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://www.cambridge.org/core/product/identifier/9781474460705/type/BOOK
- 系統號: 005325631
- 資料類型: 電子書
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- 引用網址: 複製連結
The American television commercial has an aesthetic and historical dynamic linking it directly to cinematic and media cultures. Consuming Images: Film Art and the American Television Commercial establishes the complex vitality of the television commercial both as a short film and as an art form. Through close and comparative readings, the book examines the influence of Hollywood film styles on the television commercial, and the resulting influence of the television commercial on Hollywood, exploring an intertwined aesthetic and technical relationship. Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art.
來源: Google Book
來源: Google Book
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