Marketing to moviegoers[electronic resource] :a handbook of strategies used by major studios and independents

• 作者: Marich, Robert.
• 其他作者: MyiLibrary.
• 出版: Burlington, MA : Focal Press c2005.
• 稽核項: xii, 300 p. :ill. ;23 cm.
• 標題: Motion pictures , Distribution. , Marketing. , Motion pictures Marketing. , Motion pictures Distribution. , Electronic books.
• ISBN: 6611005862 , 9786611005863
• ISBN: 0240806875 (Paper) , 0080491774 (electronic bk.)
• 試查全文@TNUA:
  
• 附註: Title from e-book title screen (viewed November 28, 2007). Includes bibliographical references (p. 287) and index.
• 電子資源: Connect to MyiLibrary resource
• 系統號: 005250645
• 資料類型: 電子書
• 讀者標籤: 需登入
• 引用網址: 複製連結
• 目前引用數