Movie marketing :opening the picture and giving it legs
- 作者: Lukk, Tiiu.
- 出版: Los Angeles : Silman-James Press c1997.
- 版本: 1st ed.
- 稽核項: xxiv, 274 p. ;23 cm.
- 標題: Motion pictures , Distribution. , Motion pictures Distribution. , Marketing. , Motion pictures Marketing.
- ISBN: 187950538X , 9781879505384
- 附註: 九十二年度「輔導新設國立大學健全發展計畫」藏書. Includes bibliographical references.
- 系統號: 005251345
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Demystifies marketing issues in the film industry, revealing inside information on distributor strategies and their marketing expenditures and profiling marketing strategies of films of widely varying budgets, genres, and intended audiences. Much of the material is presented in the words of professional marketers, distributors, and filmmakers. Films profiled include Pulp Fiction, Welcome to the Dollhouse, and Crumb. For independent filmmakers and all those hoping to work in film distribution and marketing. No index. Annotation copyrighted by Book News, Inc., Portland, OR
來源: Google Book
來源: Google Book
評分
